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Brand Strategy and Communication

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$12

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

Design agency Moving Brands can help you create compelling brand stories

Although communication is essential to any business' success, managing the multitude of channels can prove difficult.

This course, which is a three-week long, will be offered by Ravensbourne University and Moving Brands. It will teach you the thinking frameworks used by Moving Brands, an international design agency that has won numerous awards.

Create frameworks for brand strategy planning and strategic planning

You need to ask key questions before you create comms about a brand. These questions will help you create a framework for your brand communication.

This course will teach you how to create communication that is both 'alive and willing to change' and coherent in its expression of value or purpose. This course will help you think about the what and how of a brand using Apple as an example.

Learn the importance of tone of voice and visual language

Brand's visual language, tone of voice and brand message are important building blocks.

This course will cover the various aspects of visual language such as layout, composition and typography. It also covers how brands create a tone of voice by using language that is consistent with their proposition.

You'll use top brands such as Brewdog, and case studies from Moving Brands to assess the strategic process of building a brand's visual language.

Find out how you can use your brand to create an experience

Technology has opened up new opportunities for brands to communicate with customers and create brand experiences.

This course will help you create brand experiences that enhance brand communication and tie back to your brand proposition.

Course Overview

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Internship

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Job Assistance

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Learn the latest in your chosen industry or subject

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Complete each course and pass assessments

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Receive certificates validated by the educating organisation

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Impress employers with learning outcomes you can add to your CV

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Make your career dreams a reality

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Identify elements of the mental game

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Explain key features of the thinking and the instinctive brain and their separate functions in key moments of performance

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Apply frameworks, principles and strategies for coaching athletes' mental game

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Reflect on your coaching practice incorporating insights gained through the course

Target Students

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This course is designed for anyone looking to improve their digital marketing skills, especially brand strategy and communication.

Course Instructors

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Derek Yates

Instructor

An educator and design writer. The author of 'Communication Design, Insights from the Creative Industries', published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays
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$12

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Visit Course