Brand Strategy and Communication

Design agency Moving Brands can help you create compelling brand stories

Although communication is essential to any business' success, managing the multitude of channels can prove difficult.

This course, which is a three-week long, will be offered by Ravensbourne University and Moving Brands. It will teach you the thinking frameworks used by Moving Brands, an international design agency that has won numerous awards.

Create frameworks for brand strategy planning and strategic planning

You need to ask key questions before you create comms about a brand. These questions will help you create a framework for your brand communication.

This course will teach you how to create communication that is both 'alive and willing to change' and coherent in its expression of value or purpose. This course will help you think about the what and how of a brand using Apple as an example.

Learn the importance of tone of voice and visual language

Brand's visual language, tone of voice and brand message are important building blocks.

This course will cover the various aspects of visual language such as layout, composition and typography. It also covers how brands create a tone of voice by using language that is consistent with their proposition.

You'll use top brands such as Brewdog, and case studies from Moving Brands to assess the strategic process of building a brand's visual language.

Find out how you can use your brand to create an experience

Technology has opened up new opportunities for brands to communicate with customers and create brand experiences.

This course will help you create brand experiences that enhance brand communication and tie back to your brand proposition.