Building Response Models in R

This course on data modeling in marketing will teach you how to analyze and utilize digital data to improve marketing strategies effectively. By creating simple models, you will be able to identify patterns in customer reactions and market actions. These models will allow you to quantify marketing variables such as price, promotion tactics, and other factors by utilizing aggregate sales and individual-level data. With the help of data scientists, you will gain the skills to build statistical models that show the impact of your marketing efforts. This course is essential for marketing professionals who want to measure the success of their campaigns and make data-driven decisions.