Creative Communication Beyond VR and AR

Use new creative realities to plan and deliver strategic communication

It can be hard to understand and navigate the rapid changes in technology-enhanced communications.

This three-week course by Ravensbourne University and Moving Brands will focus on the frameworks that can help you understand how to use technology related to augmented reality or VR to improve the purpose and value of your organisation or brand.

Leading experts share their insights on the potential for a new design reality

Matt Wade, the former Executive Creative Director of Google Creative Lab, will share his thoughts about extended reality with you.

You will also find case studies and insights from Moving Brands' research lab, which will allow you to see how agencies are exploring the possibilities of a new design reality.

Explore the potential of XR for marketing tools

Extended reality sounds futuristic, but it is all around us. XR is slowly creeping into the world, from augmented reality in Snapchat to real time play and co-creation with Minecraft.

This course will teach you some principles of extended reality and how to use them as marketing tools. The course will also examine the possibilities of creative technologies and how they can affect marketing, products, and services.

Explore the metaverse and future of XR technology for marketing

Marketing best practices and principles are always evolving, especially as technology advances. It's all set to revolutionize with the advent of AR, VR, or even the metaverse.