CRM Fundamentals and Practice: Introduction to Salesforce

Are you looking to improve your customer relationships? To do this, you will need to have the right tools and insight - CRM skills are essential to analyze and improve customer experience across multiple platforms. This is key to closing sales and retaining customers. Modern organisations need CRM to be competitive. This is why the industry was valued at $50 billion in 2019, and is one the fastest-growing software types. This course will teach you how Salesforce CRM software can be used to better understand your customers. With your new CRM skills, you'll be able design and implement a winning customer experience strategy.

Salesforce CRM systems are built to manage customer relationships efficiently and effectively. These platforms offer customer data that gives you a complete view of all customers and the history of your company with them. Customer data from CRM systems can be used for more than just customer relationship management. Data-driven decision-making is key in today's age of big data and analytics. Salesforce is the most widely used CRM software in the world, accounting for 19% of global market share. This course was developed in collaboration with Salesforce. It has over 150,000 customers, 83% of Fortune 500 companies.