Name: Digital Marketing Course by Henry Harvin
Rating: 4.5 (14 reviews)

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American Association of EFL

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UK Cert

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UKAF

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MSME & Govt. of India

Module 1: Getting started with Digital Marketing 1. Basics of digital marketing 2. Understanding the process including visibility, engagement, targeted traffic, retention and conversion 3. Digital Media Vs. Traditional Media 4. Benefits of Digital marketing 5. Latest Digital marketing trends 6. Digital media marketing platforms 7. Digital Marketing strategy for websitesModule 2: Effective Web Page Designing 1. Prepare wireframe of pages 2. Short Landing Page 3. Long Landing Page 4. Decide placements of important elements Patterns for Engaging Website Visitors 5. Pattern #1 - Pop-Ups 6. Pattern #2 - Pop Under Call-to-Action 7. Pattern #3 - Inside Article CTA 8. Placement of call to actions 9. Conversion Oriented Landing Page Design * Investment in Landing Page * Is it for me? * Critical Concerns to Address on Landing Page-. What is it? 10. What's the Next Step?Module 3: Search Engine Marketing (Google Ads) 1. Introduction to SEM - Fundamentals & Case Studies 2. Consumer Journey 3. What is SEM? Why SEM? 4. What is Google Ads? Why Google Ads? 5. Google Network 6. Google Ads Terminologies 7. How Does the SEM Auction Work? 8. Structure of a Google Ads Account 9. Campaign Types - Introduction to Search, Display (Mobile App), Creation of Search Network Campaign 10. Google Ads 11. Ad Formats Ad Text Policies 12. Ad Text Best Practices DKI 13. Ad Extensions Keyword Research 14. Tool - Keyword Planner & Estimator Keyword Match types 15. Keyword Strategies Landing Page Bidding and Budget 16. Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc. 17. Creation of Google Display Network 18. GDN Targeting Options 19. Display Ad Formats 20. Ad Gallery Tool 21. Conversion Tracking 22. GDN Campaign Creation - Demo 23. Remarketing 24. Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing 25. Advanced Display: Smart Display Campaigns 26. Mobile Ad CampaignsModule 4: SEO (Off-Page, On-Page, Local, Mobile) 1. Technical SEO 2. URL Architecture 3. Page Speed Analysis (GTMetrix / YSlow ) 4. Google Pagespeed Insights 5. 301 Redirect 6. Mobile SEO 7. Mobile Websites: Responsive, Adaptive, Dynamic 8. Off-page SEO 9. Social SEO 10. Local SEO 11. SEO Audit, Tools, Measurement 12. SEO Resources, Careers in SEOModule 5: Facebook & Instagram Marketing 1. Creating Content for Facebook & Social Media 2. Tools for Content Creation 3. What is Facebook Marketing? 4. How does Facebook Advertising Work? 5. Instagram MarketingModule 6: Linkedin Marketing 1. Linkedin as a Marketing Platform 2. LinkedIn for Personal Branding 3. Brand Marketing on LinkedIn 4. LinkedIn Company Pages 5. LinkedIn Advanced Search 6. LinkedIn Premium 7. LinkedIn Ads 8. Types of Campaign 9. Audience Selection 10. Ad Creation 11. Tips to optimize the campaign 12. Trick to get qualified lead below Rs.100Module 7: Youtube Marketing 1. YouTube Marketing - Introduction & Ad Formats 2. YouTube Ad Formats 3. YouTube Campaign Creation 4. Script Writing 5. YouTube Analytics 6. Video Campaign Optimization Tip

English

Indian rupee

Course Credibility

The completion of the course offers certification from Henry Harvin, which is amongst the Top 500 Edtech companies globally and Top 100 Edtech companies in India. It is recognized by the American Association of EFL, Content Writing Association of India, UK Cert, UKAF & MSME. It is recognized for its training quality and uniqueness, focusing on value creation. The faculty consists of trainers with over 15 years of experience in the industry with global certification.

Accrediation

Faculty Experience

Institution Reputataion (Tier-1,2,3/Top B School, Others)

Alumni Status to the Learner

Corporate Sponsors

Course Review

Flexibility- Self/Instructor paced

Pedagogy

The certification course offered here is a 32 hours program made available to the learners using live online interactive classroom sessions to facilitate the lives of working professionals attending this course. The classes for this course are spread over one month. It has well-known and highly qualified trainers with over ten years of industry experience. The course curriculum is well designed and divided into six modules with two complementary modules at the end.

Industry Relevant Curriculum

Personalised or Dedicated Guidance and Mentoring

Discussion Forums / Instructor moderated

Course Accessibility- Mobile/Desktop

International Faculty

Hands-on training

This course aims to focus on value creation. Henry Harvin's training academy uses three elements, i.e. live projects and unique G.C.A.O pedagogy, and the last is an end to end engagement. The program doesn't impart theoretical knowledge but insists on hands-on training with reverse presentations, group activities, case studies, brainstorming sessions and capstone projects on various tools and technologies. Their e-learning portal provides even more tools and techniques, video content, and additional assessments to improve learning.

Case Based Learning

Projects- Capstone, Industry-Simulation

Hands on training

Virtual Labs

Career impact

The intermediate level certification program offers 100% internship & also job guarantee support to the learners for 1-Year post successful completion. It helps them upskill eligibility for digital marketing jobs at a higher package, even open up new career paths in an ever-expanding sector. It also paves the way for learners to work as high paying freelancers and helps attain global business clients.

Career Transition

CV & Interview Preparation

Job Impact

Pricing

The pricing of the program fee is below the industry standards. The fee structure for the self-paced course is ₹ 11250/-and for a live online classroom; it is ₹ 12500/-. For the payment of the fees, they offer the option of NO cost EMI with no hidden charges. However, this doesn't decrease the program's worth as it gives ROI to its students.

Peer Average

Assessment

Students need to attend 32-hour class sessions to gain credits required for course completion Certification from Henry Harvin. Also, since it is a practical training course, it doesn't have a conventional exam but rather assessments, presentations, and projects graded and evaluated by the trainers. Students need to submit the projects. The evaluations are designed to assure continuous student engagement with the program and encourage learning.

Present/Absent

Project Based Grading

Assignments

Quizzes

Henry Harvin proffers this online certification, a reputable career and competency development organization. It develops and enhances select skill-sets deemed essential in today's industry. It is intended for both professionals and freshers. Everyone can take up this course, from people looking to make a career in digital marketing to students' keen to explore a new career. The best aspect of this course includes features like live classes, hands-on training, case-based learning, capstone project, internship and job assistance. After completing this program, it allows the learners to take up any digital marketing role.

Digital Marketing Course Get the CADM Digital Marketing Certification to be a Certified Agile Digital Marketer. Join 18,000+ other successful Henry Harvin alumni to become a distinguished Henry Harvin alum.Perks for CADM Training Program You can upskill yourself to be eligible for digital marketing jobs with a better package. Increase sales and boost your business with CADM strategies Explore new career opportunities in an ever-expanding field. Discover how to use digital marketing techniques that have been tested. Increase your brand's visibility and identity. Increase your brand's reach and followers. Social media marketing tips to help you grow or expand your business on all major social media platforms. Digital marketing can help you save money on marketing costs. Your business will have a global audience. Get your CV updated and be shortlisted. Earn money from home. Marketing progress can be measured. To achieve business goals, develop marketing strategiesWhat does the CADM Training Program do? Henry Harvin¨, Marketing Academy offers a structured Digital Marketing Course that will help you reach your career goals in technology-driven digital marketing. It also gives you the opportunity to earn a nice package and increase your career prospects. Our CADM Training Program teaches digital marketing techniques. You will gain the relevant skills and knowledge that you need to rise up the hierarchy of your organization and stand out from the rest. The CADM certification program will allow you to grow your business, make a career in the marketing industry, and help clients increase their business.

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