Digital Marketing for Hoteliers

This digital marketing course focuses specifically on creating a strategy for hotels and hospitality businesses. It covers various topics such as auditing a hotel website, understanding customer behavior online and offline, and managing data and evaluating results.

The course starts by teaching the terminology and different types of digital media used in marketing. This knowledge is crucial in order to understand target markets and their needs. It then moves on to conducting a social media audit and designing a customized marketing strategy.

One important aspect covered in the course is the role of online travel agencies (OTA) in helping hospitality businesses. Students will learn how to strengthen their relationship with these agencies, which can be beneficial for attracting customers.

The Swiss Education Group, with its 40 years of experience in hospitality management and culinary art education, is offering this course in collaboration with the Hotel Institute Montreux. This partnership ensures that students will learn from digital marketing experts and gain practical knowledge that can be applied in the hospitality industry.

Overall, this course provides comprehensive training in digital marketing specifically tailored to the needs of hotels and hospitality businesses. It equips students with the skills necessary to create effective digital marketing strategies and succeed in the competitive industry.