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Digital Skills: Digital Marketing

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5

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FREE

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

2 hours per week

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Teaching Type

Self Paced

Course Description

A key tool for growing a company is digital marketing. This course will explain what digital marketing is and why it is so important. We'll also discuss some digital marketing strategies such as search engine optimization, display advertising, pay-per-click advertising, and email marketing. We will also discuss how to target customers and how digital marketing strategies can be merged.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Describe what digital marketing is

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Explain why digital marketing is important for businesses

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Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing

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Explain how the different digital marketing methods can deliver value to businesses

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Identify the key features that should be included in a digital marketing strategy

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Describe how businesses can use data to target customers in their digital marketing campaign

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Explain the benefit and importance of integrating different digital marketing techniques

Target Students

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This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers

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No prior experience or qualifications required

Course Accreditations

Course Reviews

Average Rating Based on 2 reviews

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FREE

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