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Executive Certificate Program in Digital Marketing and Social Media Strategy

Home / Indian Institute of Management, Raipur (IIM Raipur) / Executive Certificate Program in Digital Marketing and Social Media Strategy
Executive Programmes

Executive Certificate Program in Digital Marketing and Social Media Strategy

This certification helps professionals to gain a deep understanding of social media and digital marketing. The topics covered include digital marketing practices, SEO, mobile marketing, email marketing, and website development.

Description

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Features

This course includes

Duration

5 months
Level
Advanced
Instruction Type
Instructor Paced
Delivery Method
Online+Offline
Available on
Mobile, Desktop
Accessibility
Limited Access
Language
English
Subtitles
English
Dates & Batch Size
28th August 2022

Skills

Pricing AnalysisMarketing StrategySEOMarket AnalysisOnline MarketingSEO & SEMEmail MarketingDigital MarketingSocial Media MarketingContent Marketing

Learning Goals

Facebook Ads
Google AdWords
Google Analytics
Instagram Ads
Word Press

Course Content

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Prerequisites/Requirements

For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
Proficiency in English, spoken & written, is mandatory
Working Professionals or Fresh Graduates

Target Audience

Marketing & Sales Professionals
Frontline Professionals
Business Heads
Entrepreneurs
Early Professionals

Instructors

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Prof. Sanjeev Prashar

Ph.D. (University of Kurukshetra), MBA (University of Kurukshetra)

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Arunima Shah

Asst. Professor Ph.D (IIM Lucknow), MBA (University of Calcutta)

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Sushant Kumar

Asst. Professor Ph.D (Indian Institute of Management Shillong)

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Sumeet Gupta

Ph.D.-National University of Singapore

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Prof. Ram Kumar Kakani

Director

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Course Overview

Case Studies, Industry Exposure

Post course interactions

Assessment and Grading

A minimum of 70% attendance in live sessions is a prerequisite for the successful completion of this program. The program may require participants to work on individual/group assignments and/or projects. Assessment and evaluation will be done based on mid-term and end-term examination for this program.

Payment Schedule
Program Fees
Program Deadlines

Indian Students

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75,000

*Price exclusive of GST

-

International Students

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$1,800

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Indian Students

Program Fee

75,000

Indian EMI Details

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*Price exclusive of GST

International Students

Program Fee

$1,800

International EMI Details

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Course Cover

₹75,000

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