Management
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Exploring Positioning Product Metrics

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$21

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Course Features

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Duration

1.11 hour

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Delivery Method

Online

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Available on

Downloadable Courses

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

1.11 hour

Course Description

Although everyone has their own ideas, it can be difficult to choose the best ones. This course, Exploring positioning product metrics, will teach you how to use metrics to guide your product managers in making the right decisions, such as which problems to solve or what products to build. You'll first identify the metrics that are most important for your business, the ones that will lead you to product success. Next, you will learn how to experiment in order to improve your product ideas. You'll also learn how to determine if your work is providing the desired value for your users. This course will equip you with the knowledge and skills to use product metrics to drive data-driven decisions for your product, and quantify the impact of your work.

Course Overview

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Internship

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Job Assistance

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

Course Content

Module 1: Why Metrics Matter
1. Course Summary
2. Putting Metrics in Their Proper Context
3. The OKR Framework

Module 2: What Makes a Good Metric?
1. Types of Product Metric
2. What Makes a Good Metric?
3. Making Metrics Actionable
4. Cohort Analysis

Module 3: From Insights to Action
1. Avoiding Analysis Paralysis
2. The Benefits of Experimentation
3. The A/B Test
4. Crafting an Experiment Plan
5. Communicating Results

Module 4: Testing with Real Users
1. Addressing Risk
2. Validation Testing
3. Usability Testing
4. Conducting the Interview
5. Course Summary

Course Instructors

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Dave Masom

Instructor

Dave is currently the Director of Product Management for Pack Health, a digital health coaching company. He has overseen the company's transition from an early-stage services business to a technology...
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$21

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