This microcredential is for experienced and new fashion professionals. It offers them the chance to gain practical knowledge about the fashion business and the current fashion market.
The global fashion market is estimated to be worth 300 billion dollars in 2020.
You'll learn from case studies of major fashion brands such as Celine and Gucci how to develop your professional knowledge of the key business elements of the global fashion industry, from fashion brand building to fashion entrepreneurship.
You will need to understand the inner workings and dynamics of the modern fashion industry from three perspectives. These include fashion from an anthropological and historical perspective, established and emerging fashion business models, and fashion from a consumer behavior perspective.
This holistic approach will help you understand the fashion market from both a consumer and business perspective.
Fashion professionals need business acumen when it comes to marketing, manufacturing, communication and digital.
This microcredential will show you how to create a brand identity that is seamless to your consumers experience.
You will also learn how to market a fashion label and communicate it via digital and social media marketing.
Fashion branding will be covered as well as fashion product development. You'll learn how to plan, develop and present a fashion collection or product.
Fashion's future will be addressed in the final weeks of microcredential: fashion entrepreneurship, sustainable fashion.
This course will cover the details of building a sustainable fashion company and how to become an entrepreneur in fashion.
IFM offers graduate programs in fashion design and management. IFM has a deep understanding of fashion business and the fashion industry.
Professor Franck Delpal, IFM's MS Management de la Mode et du Luxe program director, will be your instructor.
Franck Delpal is a doctoral candidate in Economics at UniversitA(c), Paris-Dauphine. His doctoral thesis was about vertical integration in luxury industry. He is a professor at IFM, where he teaches executive education and postgraduate programs on topics related to luxury fashion business models and business economics. IFM also offers multiclient and custom-designed studies. He is co-author of the book Economy du Luxe (Dunod, 2014) with Dominique Jacomet.
The school faculty that you will encounter throughout the course includes experts in marketing, economics and history. This gives you a comprehensive view of fashion business today.
