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Getting Started with Digital Marketing

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4.5

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

6 hours per week

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Teaching Type

Self Paced

Course Description

Through dynamic videos and practical learning activities, this three-week course in digital marketing will cover everything you need to know about the subject. This course will cover all the essential concepts, techniques, skills, and knowledge required to plan, implement, and maintain a successful digital marketing strategy. You'll begin by identifying the purpose and core principles of digital marketing. Then you will learn the key considerations to ensure optimal performance across multiple digital channels.

This will cover both inbound channels such as email marketing and affiliate marketing, as well as outbound channels such as video and display advertising. The buyer journey concept will be used to help you understand how to engage a audience. It will also distinguish between email strategies. You will also learn the key steps to setting up a successful social media marketing campaign. The key components of search engine optimization (SEO), as well as the different email strategies that can be used to acquire and retain customers, will be clearly defined. Learn about the importance of UX for users and the role of Google Analytics when driving data-driven decisions. You will also learn how to recognize key digital display advertising components. The course will be taught by digital marketing experts from the Digital Marketing Institute, the global standard in digital marketing certification. There are over 120,000 members and over 22,000 certified professionals.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Identify the core principles and purpose of digital marketing

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Identify the key considerations for ensuring optimum performance across different digital channels

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Use the Buyer's Journey to understand how to engage an audience effectively

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Distinguish between the key steps for setting up an effective social media marketing campaign

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Differentiate between the key components of SEO

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Distinguish between email strategies for acquiring and retaining customers

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Recognize key digital display advertising components and tactics

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Identify the key components of effective web design and their associated tasks and activities

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Recognize the value and importance of UX to users

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Identify the role of analytics in driving data-led decisions and recognize the benefits and the limitations of Google Analytics

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Distinguish between the core components of a digital marketing strategy

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Identify the key components in a campaign action plan to execute a digital marketing strategy

Target Students

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This course is primarily designed for those in traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs and small businesses owners, anyone looking to pursue a career in digital marketing and those

Course Instructors

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Cathal Melinn

Instructor

Cathal Melinn (Lead Educator) is a well-known Digital Marketing Director, Intl Conference Speaker, Digital Analyst & eCommerce specialist with over 16 years’ digital marketing experience.

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