How to Create Everlasting Experiences Through Gaming

It takes time and great storytelling to create a world that grabs people's attention, inspires their imagination and thrills their senses.

This three-week course by D&AD teaches you how to use wordbuilding to create engaging experiences and explore the gaming world through your audience's eyes.

It takes many people working together to create an experience that is so memorable.

This course will teach you how to create cross-over experiences, and how it can generate fandom. You can create transmedia experiences by using creative storytelling and compelling narratives to expand your reach and grow your network.

The potential to make a community a force for good is unlimited when you have the ability to cultivate it.

This course will explore the creative possibilities and inspiration found in the gaming industry, as well as how to integrate it into your brands and briefs.

Many creatives consider it the holy grail of their craft to move from the online world to the offline IRL worlds and create immersive experiences that transcend a single platform.

Once you have a solid understanding of storytelling, you can assess the skills that the gaming industry uses to bring their games to life. You'll then be able see how these skills can be applied to your brand across different media and platforms.

D&AD leads this course and includes content from top companies such as Massive Entertainment and Epic Games.