How to Create Great Online Content

A successful digital marketing strategy starts with great content. You can improve your SEO rankings, increase brand and product awareness, encourage your audience members to share information, or buy a product. But what is truly effective online content?

This two-week course will teach you how to create engaging content that is relevant to your goals.

You will learn how important it is to deliver the right message at the right time to the right people. Also, you'll be able to recognize the importance of tone and style.

Internet users consume more content than ever before. This course will help you to understand how to best use online platforms to your advantage and make your voice heard above all the noise.

Understanding that content is designed with a purpose will help you identify messages and intentions in online content.

To understand best practices in content creation, you will question the messaging and use language. To help you choose the right format for your business, you'll need to evaluate the various media formats that can be used to create compelling and engaging content.

Learn how to use effective strategies online to communicate. You'll hear from professionals in the industry about how to structure your content plans and how to approach content creation on different platforms.

This course will show you how professionals put together content plans. By the end, you'll be able to create your own plan to address a specific brief.