How to Develop Your Social Media Content Strategy

Your brand's social media content is its core. Good content allows brands the opportunity to speak out, present their case, and encourages customers to engage with them.

This social media management course will teach you how to create social media content that meets your strategic goals.

Every social platform has its tribes. This will be an important part of your social media content strategy. This course will focus on how to align your audience and the social media platforms in the first week.

Learn the differences between paid, earned and owned social media and how to justify your budget for social media.

Once you have identified the best platform to drive social engagement, it is time to decide what type of content you want to share with them.

Learn how to identify your content pillars and the topics, areas, and social media content formats that will interest your customers.

This week will cover how to create and implement a content plan.

Social media is an evolving, living space. Events in the real world will affect your social media content plan. You will also learn how to create reactive content alongside your planned content.

Using the knowledge gained in this social media management course you will be able to create a social media strategy that encourages engagement with your audience.