How to Understand the Gaming Audience

The audience is the core of any communication. But the community you create is what propels gaming. This medium, often called "the new social media", is where people want interaction, engagement, and to spend their time. This three-week course by D&AD will teach you how to engage and build a gaming community, keep their attention, and empower them to succeed.

It doesn't matter if you want to insert your brand into a video game or inspire others with the power of gaming, it is important to understand the steps that your audience will take. It will help you to understand your audience's perspective and character. How does it affect the experience of gaming.

Multi-platform games can create an environment where people are happy to spend their time. This course will teach you how gamification can enhance your marketing and advertising comms. It also teaches you how the social aspects of maintaining a community can positively affect all creative communication areas.

Understanding and empathizing with your audience is key to creating authentic experiences. This section will teach you how to create authentic gaming experiences based on player motivations and types. You'll also learn the importance of characters, and how to deal with uncertainty in gaming. D&AD leads this course and includes content from top companies such as Phantom and Massive Entertainment.