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Intellectual Asset Management for Scientists, Engineers and Business Managers

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$130

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Course Features

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Duration

5 days

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Teaching Type

Instructor Paced

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Video Content

16 hours

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Timings

18:00:00 - 21:15:00 (UTC+05:30)

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Dates & Batches

01 Jun 22 - 05 Jul 22

Course Description

Business managers involved in innovation and entrepreneurship need to have three competencies. These are awareness of Intellectual Assets (IAs), a good understanding of IAs and the ability to use IAs strategically to create value. These critical skills may help a R&D scientist/engineer or business manager to be more successful in their job.

  • Launch market-resilient technological/business innovations
  • Place products/services in a unique market
  • Offer superior Customer Value Proposition (CVP)
  • With more specific, substantial claims, differentiate products/services from their competitors
  • You can command higher prices on the market than the competition
  • Ability to raise capital by using Intellectual Assets for collateral
  • Market Value will be significantly increased by more robust Intellectual Capital
  • Avoid costly false starts due to someoneaEUR(tm),s Intellectual Property
  • Long-term profitability and competitive advantage

Course Overview

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Live Class

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Internship

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Job Assistance

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Human Interaction

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Introduce the participants to the concepts and workings of Intellectual Assets (IAs)

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Explain how organizations can create value by strategically utilizing IAs

Target Students

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Small, Medium and Large Enterprises, and Entrepreneurial startups

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Entry-level and mid-level Business Managers, Scientists & engineers, Startup entrepreneurs

Course Instructors

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Prof. Mukul Joshi

Instructor

Prof. Mukul Joshi is an Assistant Professor in the Strategy Area at the FORE School of Management, New Delhi. He has a Ph.D. in Entrepreneurship and Innovation from IIT Kanpur, where he studied the c...
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Dr. Uday Racherla

Instructor

Dr. Uday Racherla is an innovation management consultant, currently residing in Teaneck, New Jersey, USA. During 2011-2017, Dr. Racherla worked as the Professor of Innovation and Intellectual Propert...
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Dr. Racherla

Instructor

Dr. Racherla obtained his Ph.D. degree from Purdue University under a Nobel Laureate, post-doctoral research experience from the Ohio State University, and an Executive MBA from the Kellogg School of...
Course Cover

$130

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