Introduction to Marketing: Fundamentals of Marketing

Businesses must have marketing skills to succeed in today's digital age of online advertising and social media.

This two-week course will teach you the fundamentals of marketing, the marketing mix, as well as how to apply them in a junior marketing role.

Once you understand the core principles of marketing you can begin to look at communication planning, which is a crucial part of any marketing strategy.

You'll learn how to create marketing briefs that are tied into your communication plans by using practical examples.

Many companies have whole Brand departments within their Marketing departments. It is important to have the right guidelines and creative assets in order to establish brand identity.

This course will cover brand identity, visual and linguistic creative assets, and how to manage them.

Campaigns are the heart of many marketing activities. To get the most from your budget and time, it is important to optimize campaigns.

This course will teach you how to calculate various metrics that can be used to optimize your marketing campaigns.