Management
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Introduction to Marketing: Omnichannel Marketing and Analysis

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

Communication is only possible when you choose the right marketing channels to reach your target audience. There are many marketing channels available online and offline, so careful consideration is key to your success. This course will help you to understand the different marketing channels and how to choose the right one for your audience.

Many marketers overlook the importance of offline marketing channels, which were used long before the advent of Google Ads and social media. Marketers need to be able to use radio marketing, television marketing, and print marketing effectively, especially when they are combined with digital channels.

Marketing is not about finding the right answer every time. This is why testing is so important. The key areas that need to be tested in your marketing activities will be identified. Next, we'll discuss the factors to consider when creating a testing program.

Marketers need to use research and analysis to continuously test, monitor and learn from their marketing activities. How do you analyze your marketing campaigns? What role should insights and analysis play in the campaign planning process? This course will teach you how to use insights to improve your marketing activities.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Determine the best digital and non-digital channels available to marketers

Get the most out of marketing channels, including email, social media, websites, print, telemarketing, radio and television

Target Students

This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry

It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge

Course Instructors

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Rachel Whitter

Instructor

I have a history of expertise in digital marketing, customer-centric communication strategies, and transforming customer engagement in B2C, B2B and not-for-profit. I am head of learning at The IDM
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