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Introduction to Marketing: Understanding your Customers

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$12

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

This course will teach you how to analyze, evaluate, and improve your marketing campaigns by using various methods such as customer personas, segmentation, customer relationship management systems, and marketing segmentation. Marketing is all about understanding your customers. This allows you to target the right people with the right communications. You can do this by creating customer personas, which allow you to identify your audience. This course will teach you how to analyze consumer data to better segment your customers and improve your marketing communications. CRM programs are essential for marketing teams. They often link multiple business areas like support, sales, and customer service. This course will teach you how to create and implement a CRM program that meets your customers' needs. You will be able nurture customer relationships and achieve your company's goals by defining your processes. A career in marketing is highly desirable as you can develop and deliver CRM plans. You'll learn the basics of marketing and how to create marketing plans. You'll be able match the right communication channel with the right audience, and create more effective marketing communications using the information you have learned.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Use marketing techniques to turn data into valuable actionable information

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Analyse your marketing campaigns

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Produce a step-by-step plan to improve the marketing activity you do, using insights

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Use personas in creating effective marketing communications, matching the right communication channel to the right audience

Target Students

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This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry

Course Instructors

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Rachel Whitter

Instructor

I have a history of expertise in digital marketing, customer-centric communication strategies, and transforming customer engagement in B2C, B2B and not-for-profit.
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$12

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