Introduction to Text Analysis in R

Text is a valuable data type in various applications, including marketing analytics. It is often used for product reviews and social media analysis. Due to its affordability and simplicity, text is frequently used as a replacement for unstructured data. To fully leverage the potential of text, it is crucial to organize, clean, summarize, and model it effectively. This course aims to teach individuals how to utilize the latest tidy tools to start working with text efficiently. Participants will learn how to organize and visualize text, conduct sentiment analysis, and create and interpret topic maps. The course covers various aspects of data analysis using R, including text mining, textual analytics, and sentiment analysis using R. By the end of the course, participants will have gained the necessary skills to perform comprehensive text analysis and sentiment analysis in R. This course is ideal for individuals looking to enhance their understanding of text analysis and sentiment analysis and those interested in utilizing these techniques for marketing analytics purposes.