Machine Learning for Marketing in Python

The major advancement in machine learning is the rise of machine learning. This almost sounds like the "rise and rise of machines". Statistics have revolutionized marketing. Machine learning can optimize customer journeys to maximize customer satisfaction and lifetime value. This course will give you the foundation tools to improve your company's marketing strategy. You will learn how to predict customer lifetime value and predict customer turnover using various methods. You will use customer data from a telecom company to predict churn, construct a recency-frequency-monetary dataset from an online retailer for customer lifetime value prediction, and build customer segments from product purchase data from a grocery shop.