Market Basket Analysis in R

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Course Features

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Duration

4 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

4 hours

Course Description

How did you go grocery shopping last time? Do you see any connection between the products you purchased, such as tomatoes and spaghetti or ham and pineapple? Online and offline retailers can access millions of customer baskets information to determine associations between products and extract insight through association rules.

Market basket analysis can be used to determine the degree of relation between items. You can also use it to visualise relevant rules and discover connections. You will then be able put into practice all the knowledge that you have gained from analysing a movie library. It is possible to predict the most popular movies together and make personalized recommendations for your users.

Course Overview

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Virtual Labs

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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Introduction to Data Visualization with ggplot2

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Introduction to the Tidyverse

What You Will Learn

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Explore association rules in market basket analysis with R by analyzing retail data and creating movie recommendations

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You’ll then get to practice what you’ve learned on a movie dataset, as you predict which movies are watched together to create personalized movie recommendations for users

Course Instructors

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Christopher Bruffaerts

Statistician

Christopher is a Data Scientist with a wealth of industry experience in different sectors from banking, telecommunications, energy, and education. He's passionate about teaching, learning, and identi...

Course Reviews

Average Rating Based on 3 reviews

5.0

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Course Cover

$12

$6

49% OFF

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