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Marketing Analytics Capstone Project

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Course Features

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Duration

11 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

11 hours

Course Description

You will be able to use the foundations of marketing analytics knowledge you have acquired in this capstone project. You will be able to conduct exploratory data analysis, examine pairwise relationships between variables, and develop and test a predictive model to solve an analytics problem. Before you start the capstone course, it is strongly recommended that all courses in the Foundations of Marketing Analytics specialization are completed.

Course Overview

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Virtual Labs

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization

You will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem

Course Instructors

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David Schweidel

Associate Professor of Marketing

David A. Schweidel is Goizueta Term Chair Professor, Caldwell Research Fellow, Associate Professor of Marketing and Co-Director of Emory Marketing Analytics Center (EmoryMAC) at the Goizueta Business...

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