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Principles of Service Management

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4.5

(4)

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Course Features

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Duration

5 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

Today, service is the competitive advantage of many companies. Understanding a service-based business approach is crucial, even for products-based businesses.

This course will teach you the most recent thinking in service management. It will also explore a service-centric approach to marketing and management. This course will examine service as a business model and the value creation process.

You'll ultimately discover how service-based thinking helps you to better serve your customers and overcome many business challenges.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Identify and understand central theories, concepts and models within service management

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Apply relevant theories, concepts and models to common service management challenges

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Explore the relevance of and opportunities for service-based thinking in business operations

Target Students

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This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods o

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It is also relevant for business students wishing to specialise in service management and marketing

Course Instructors

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Christian Grönroos

Instructor

Professor emeritus at Hanken School of Economics. Internationally respected specialist in service management. Received the honourary title Legend in Marketing for his research in service management.
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Valeria Penttinen

Instructor

Doctoral Student at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics.
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Kimia Aghayi

Instructor

Doctoral Student and Researcher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics.
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Gustav Medberg

Instructor

Researcher and teacher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics. Expert on service management and marketing.

Course Reviews

Average Rating Based on 4 reviews

4.3

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