Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Social media strategies don't stop at the planning stage. After a campaign goes live, it requires constant attention and management. This social media management course will teach you how to interact and manage your audience. Learn how to use social marketing analytics to gain insights that will help you better understand your audience, improve your social strategy, and more. This course focuses on the two-way nature and benefits of social engagement. Interacting with customers is a key element in social media campaign management. However, sometimes things don't go according to plan. Brands may need to manage their online reputation. Learn how to handle social media PR disasters, how to recover and what contingency plans to use. Brand visibility can be significantly increased by high-profile influencers on social media. This course will cover the second week, which focuses on how to use influencer marketing in social media campaigns. How to identify social media influencers who align with your audience and how to engage them in your campaign. Also, how to measure your marketing effectiveness. Knowing how to use social marketing metrics can help you manage your campaigns and plan for the future. Learn how to use social marketing metrics to gain valuable insights into your audience and which parts of your social strategy are driving conversions.