Course Features
Duration
2 weeks
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Mobile, Desktop
Language
English
Subtitles
English
Level
Advanced
Effort
3 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
Alumni Network
International Faculty
Case Based Learning
Post Course Interactions
Case Studies,Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
Demonstrate how to segment and target an audience
Demonstrate how to position a brand
Experiment with creating brand vision and mission statements
Produce a brand essence framework
Model brand strategy into a peer-graded marketing plan
Target Students
This course is designed for anyone who wants to understand the basics of branding and brand management
This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.
Course Instructors
Course Accreditations