Management
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Hands On Training
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Strategic Brand Management with Advertising Week

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Advanced

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

This course is two weeks long and will teach you brand management skills that will keep your customers coming back for more. Nearly every organization has a reputation or brand that needs to be maintained. This course will teach you how to identify the brand identity and create a strategy for your brand that is consistent with consumers' emotions and the business environment. Coca Cola is used as a case study to show you why its brand has $36.2bn of Coca Cola’s $200bn net worth and how it achieved it. It takes a lot of experimentation and focus to create a strong brand identity.

This course will help you to master key branding techniques and tools that are important for curating a brand's brand identity. Advertising Week experts will teach you how to create a brand essence framework that accurately represents your brand's values and brand. After you have developed your brand strategy and brand identity, you will learn how to translate this strategy into a brand strategy that resonates with your audience as well as your organization's larger marketing goals.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Demonstrate how to segment and target an audience

Demonstrate how to position a brand

Experiment with creating brand vision and mission statements

Produce a brand essence framework

Model brand strategy into a peer-graded marketing plan

Target Students

This course is designed for anyone who wants to understand the basics of branding and brand management

This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.

Course Instructors

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Brendan Porter

Instructor

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
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Ruth Mortimer

Instructor

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

Course Accreditations

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