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Technology Commercialization, Part 1: Setting up your Idea Filtering System

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Course Features

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Duration

8 hours

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

2 hours per week

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Teaching Type

Self Paced

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Video Content

8 hours

Course Description

High-tech research results in high failure rates. They are based on lopsided priorities, misalignments and rushed to get things done. This course provides students with an Innovation Creed (aWhy do you do this?) and a personalized Idea Filter (aAre your priorities right?a), two simple tools to help guide concept-stage marketing success.

Course Overview

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Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Course Instructors

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Mark Wilson

Lecturer in Entrepreneurship

Mr. Wilson founded Initiatives Consulting LLC in 1997 to help clients turn technical ideas into new products and companies. Initiatives Consulting, LLC has created business plans, marketing support, ...

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Average Rating Based on 4 reviews

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