The Business of Beauty: Introduction to the Beauty Industry

This three-week course will be taught by industry experts from CondAfA(c), Nast College, and Glamour and Vogue. It will help you understand the beauty industry.

We'll be discussing the recent growth in the beauty industry as well as the steps that brands need to take to remain relevant and meet evolving consumer needs.

Additionally, you'll be able to use your new knowledge to create your own ideas and creative pieces. You can also predict the future of beauty in 2025.

You'll discover how the beauty industry adapts to global trends by studying technological advancements, consumer behavior, and socio-cultural developments.

This will also show you how beauty brands use forecasting insight to plan for these changes. This knowledge will allow you to reflect on the importance of the beauty industry for the fashion industry.

The way products are promoted must change with the changing beauty industry. The rise of influencers, social media platforms, and digital media have all had an impact on how beauty brands communicate with customers about new products.

This course will introduce you to the most important considerations in marketing and communicating beauty products through the media. It also focuses on the main methods that beauty brands use today.

You will have a solid understanding by the end of this course of how the beauty industry works and changes.