The Business of Product Management I

Insist on the Highest Standards Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark

Customer Obsession Learn why successful PMs start from the customer and work backwards to the product Cultivate your intuition for this process

Ownership PMs own their products and think long-term Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ

Think Big PMs communicate a bold direction that inspires results Think and act big by selling MVPs and communicating opportunity to investors