Understanding Social Media Strategy

Social media has played a growing role in digital marketing over the last decade. It is now more important than ever to get your social media strategy right, with the internet consuming more of our lives. This practical course in digital marketing is designed by experts in the field. It's for social media managers who want to stand out from the crowd. After learning the basics of social media strategy creation, you will understand why customers are so important. You can find inspiration from some brands who have mastered their social media strategies. Learn how to create KPIs and use the SMART Objective Framework for setting and meeting your social media goals.

Social media strategies should aim to get people talking about your brand. Social listening involves monitoring social media channels to see if people are talking and what they are saying about your brand. Learn the components of a social listening plan and what tools you have to listen to what people say about your brand. You'll also learn how to create a social media plan for specific campaigns and different social platforms. This four-week course will prepare you to create and implement a social media strategy that aligns with your brand. It will help you engage better with customers.