Information Technology
Hands on Training icon
Hands On Training
Hands on Training icon

UX Design Fundamentals: Creating business outcomes

Course Cover
compare button icon

Course Features

icon

Duration

4 weeks

icon

Delivery Method

Online

icon

Available on

Lifetime Access

icon

Accessibility

Mobile, Desktop

icon

Language

English

icon

Subtitles

English

icon

Level

Beginner

icon

Effort

4 hours per week

icon

Teaching Type

Self Paced

Course Description

How can a UX designer (user experience) add value to a company across all levels and with all teams? This UX Design course will show you how to use the fundamentals of UX design to foster collaboration, increase engagement, and improve business. UX designers are crucial in creating customer experiences. This includes conducting user research, building personas and developing business models. Wireframes can also be created.

This course will teach you how to create a business model that reflects a particular value proposition. The course will cover all phases of innovation and business model design. It also covers the concept of job done' (JTBD). This framework is based on the idea that users hire (or use) a product to perform a job or task to attain a particular outcome.

This course will also teach you how to use customer profiling, or user journey mapping. A user journey map can be described as a diagram or illustration of all touchpoints customers use to contact your company online or offline.

Knowing how to draw a user journey will allow you to predict any friction and create a prototype or website. You can also use value stream maps to help you identify and analyze the activities that are part of the customer journey holistically in order to determine whether they are valuable.

Course Overview

projects-img

Alumni Network

projects-img

International Faculty

projects-img

Post Course Interactions

projects-img

Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Identify key elements of a business model for a specific value proposition and its associated business environment

Articulate the phases of Business Model Design

Articulate the concept of ‘job to be done’

Justify a customer profile map and a value map

Evaluate the fit between a customer profile map and a value map

Target Students

This course is ideal for developing expertise in business model design and customer experience mapping

Course Instructors

Author Image

Nuno Sobrinho

Instructor

I create positive impact through Design Thinking. Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.
Course Cover