UX Design Strategy and Application: Customer Journey Mapping

UX design can add business value to all levels and across all departments. It fosters collaboration, drives engagement, and creates more business value.

This course gives you the opportunity to:

We will discuss what makes a great user experience, and why it is so important for any business to grow.

After you've covered the core elements of UX design, you'll learn about customer journey mapping and why it is so important to visualize the user journey from beginning to end.

The journey map will be used to track customer needs, wants, and emotions.

This course will provide you with knowledge about key UX concepts like product posture and high fidelity vs. low fidelity design. These concepts will be applied in real-life settings to help you advance your UX design career.

UX best practices, such as wireframes and prototyping, will be taught and you will feel confident in their implementation in the workplace.

You will also examine the relationship between UX and service design. Finally, you'll consider the benefits and differences of service blueprinting compared to journey mapping.

This course will prepare you to apply knowledge of service design, journey mapping and blueprinting in your daily work. You will also be able use your new skills to make a difference in one of the most rapidly growing digital industries.