Get Certified in Digital Marketing with Simpliv Learning's Training Program

Simpliv Learning

30 May 2023

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Course Overview

The Digital Marketing Certification Training course is designed to provide participants with a comprehensive understanding of the various components of digital marketing. The course covers topics such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), social media marketing, email marketing, content marketing, web analytics, and more. Participants will learn how to plan, execute, and measure digital marketing campaigns across various channels and platforms.

Overall, the Digital Marketing Certification Training course offered by Simpliv Learning is a comprehensive and practical program that provides participants with the knowledge and skills needed to succeed in the digital marketing industry.

Course Structure

The course is divided into several modules, each covering a specific aspect of digital marketing, which are listed below.

Digital Marketing Fundamentals
This module covers the basics of digital marketing, including the different types of digital marketing channels, digital marketing trends, and the role of digital marketing in a business's overall marketing strategy.
Website Planning and Creation
This module covers the process of creating a website that is optimized for search engines and user experience. Participants will learn about website design principles, website content, website architecture, and website optimization techniques.
Search Engine Optimization (SEO)
This module covers the fundamentals of search engine optimization, including keyword research, on-page optimization, off-page optimization, and technical SEO. Participants will learn how to optimize a website for better search engine rankings and visibility.
Search Engine Marketing (SEM)
This module covers the basics of search engine marketing, including pay-per-click advertising (PPC), ad copywriting, ad targeting, and bidding strategies. Participants will learn how to create effective PPC campaigns that generate leads and sales.
Social Media Marketing
This module covers the essentials of social media marketing, including social media platforms, social media advertising, social media content, and social media metrics. Participants will learn how to create and implement a social media marketing strategy that drives engagement and conversions.
Content Marketing
This module covers the basics of content marketing, including content creation, content distribution, and content metrics. Participants will learn how to create high-quality content that attracts and engages target audiences.
Email Marketing
This module covers the essentials of email marketing, including email list building, email segmentation, email design, and email metrics. Participants will learn how to create effective email campaigns that drive conversions and revenue.
Web Analytics
This module covers the basics of web analytics, including website metrics, Google Analytics, and other web analytics tools. Participants will learn how to track and measure the performance of their digital marketing campaigns.

Overall, the course structure is designed to provide participants with a comprehensive understanding of all aspects of digital marketing. Each module builds on the previous one, allowing participants to develop a strong foundation in digital marketing. The course also includes hands-on training, assignments, quizzes, and a final project that allows participants to apply what they have learned in a real-world setting.

Insider Tips

Assessments
There are quizzes and assignments at the end of each module to assess participants' understanding of the topics covered. Participants will also work on a final project that involves creating and executing a digital marketing campaign for a real business.
Hands-On Training
The course includes hands-on training that allows participants to practice what they have learned in a real-world setting. Participants will work on case studies and complete assignments that simulate real-world scenarios.
Prerequisites
There are no specific prerequisites for this course. However, basic knowledge of marketing and familiarity with the internet and social media platforms would be helpful.
Placement Assistance
Simpliv Learning provides placement assistance to participants who successfully complete the course. Participants can access job boards, interview preparation materials, and career counseling sessions to help them find employment in the digital marketing industry.
Learning Material
Participants will receive access to high-quality learning material that includes videos, presentations, case studies, and other resources. They can access this material at any time and from anywhere, using any device with an internet connection.

Final Take

The Digital Marketing Certification Training by Simpliv Learning has received positive feedback from learners who found the course informative, engaging, and valuable for their careers. The course covers a wide range of digital marketing strategies, including search engine optimization, pay-per-click advertising, email marketing, and social media marketing. Participants praised the tutor's teaching style, sense of humor, and willingness to answer questions. Many also appreciated the practical tools and references provided in the course. Overall, learners recommend this course to anyone looking to improve their digital marketing skills or pursue a career in this field.

Key Takeaways

Learn the process of creating a website that is optimized for search engines and user experience. You will understand website design principles, website content, website architecture, and website optimization techniques.

Gain a comprehensive understanding of the different types of digital marketing channels, digital marketing trends, and the role of digital marketing in a business's overall marketing strategy.

Understand keyword research, on-page optimization, off-page optimization, and technical SEO.

Course Instructors

Simpliv Learning

Simpliv is a global online learning marketplace that transforms lives by offering online training on a wide variety of topics. Created with the aim of making education accessible to all, Simpliv r...