Pick Up Top Digital Skills with this FutureLearn Course

Haripriya Ramaraj

09 June 2023

Add To Wishlist

Course Overview

This Digital Skills: Web Analytics course teaches the fundamentals of web analytics, such as the various types of analytics, what they are used for, and how to apply them to your own online business.

Matthew O' Kane was the lead educator. His teaching style was simple yet detailed. Kane gave various examples of how useful and necessary it is to know web analytics tools.

"Taking this course helped me understand the practical application of web analytics. With the use of simple structure communication and keywords, this curriculum makes the learning process interesting."

- Haripriya Ramaraj

Course Structure

This is an introductory course that allows learners to study at their own pace. The course curriculum covers the following topics:

Understanding analytics
Importance of analytics in various business
Web analytics processes and metrics
Segmentation process and Google Analytics tools insights
- What is analytics?
- Use of analytics in businesses and applications in real-time

The various tools taught include Google Analytics, a popular tool for analyzing various metrics and processes. As you progress through the course, you will concentrate on how learning analytics can benefit both organizations and individuals.

Running a successful online business frequently necessitates a solid understanding of web analytics, and this first segment covers some of the key processes for measuring objects and outcomes. Subsequently, you will learn how web analytics skills can improve your product or business over time. You will learn about the powerful applications of analytics tools, including segmentation and benchmarking, as well as the 5 steps to develop a measurement plan. Lastly, you will also learn the processes involved in starting a successful online business, such as setting goals, measuring results, and finding ways to improve.

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Make Notes for Revision

Make notes in the form of keywords. You can also go through videos in addition to materials. One can also make charts or flashcards to note down important points. It is a creative way to save time writing each and every point.
Assessment

One can take the final assessments only once, and a minimum score is needed in order to be eligible for certification.

There is a comments section where people can post their views on the weekly topics and have peer group discussions. This helps understand the live classes, instructions, assignments, and notes. There is a short quiz after every module and a final assessment to check the understanding of the learner.
Learning Cohort

Students can share learnings and notes with one another. Live discussions with peers to help learn and, unlearn, and discuss new and current topics are also facilitated. Notes are given below in the comments section after each live class.

Final Take

In order to qualify as an analyst, one is required to know various analytics tools and processes. I personally wanted to understand how analytics can be applied practically. And this introductory course on web analytics gives the learner understanding of what analytics is all about and its application in real time. This course was helpful as it covers all the aspects related to web analytics, and due to its efficient use of simple structure communication and keywords, the learning is interesting to pursue.

Analytics jobs are in high demand. All of us watch sports, especially football. Do you know there are football analysts who provide insights on the game and strategy the team could have followed for more goals and insights on players’ tactics? This information is not just helpful in understanding the nature of the game but also in making strategies for the next match. People working as analysts earn a minimum salary of 7 lacks per year in India and $65000 in the US and other Western countries.

If one wants to start their journey in the world of analytics, this course is a good stepping stone.