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Advertising and Creative Marketing with Advertising Week

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

This two-week course on creating an advertising campaign will equip you with the skills and knowledge necessary to develop an effective advertising strategy. The course begins by helping you define your goals and determine what you should promote. It then covers the various forms of advertising, including digital and outdoor channels, and how to reach your target audience.

The course emphasizes the importance of measuring success rates and offers techniques for tracking and budgeting your ads to ensure their effectiveness. It also highlights the need for adaptability, encouraging you to make changes and improvements based on key performance indicators (KPIs) and objectives.

Throughout the course, you will learn how to make creative ads that resonate with your customers. The focus is on developing a strategy that speaks directly to your target audience, taking into account their needs and preferences.

By the end of the course, you will have the tools and knowledge to create an advertising campaign that meets your goals and connects with your customers effectively. Whether new to advertising or looking to enhance your skills, this course will provide valuable insights and practical techniques for success.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Compare the impact of different types of creative campaign

Demonstrate understanding of advertising budgeting

Evaluate the best measurement techniques for advertising campaigns

Explore different types of advertising

Investigate customer segments and personas

Target Students

This course is designed for beginners who want to run their own advertising campaign

Course Instructors

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Brendan Porter

Instructor

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
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Ruth Mortimer

Instructor

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.
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