AI Applications in Marketing and Finance

This course will teach you about AI-powered apps that can improve customer experience and extend customer lifecycle. This course will teach you how AI-powered data can be used to analyse consumer behavior and optimize your marketing targeting to the right people. Learn about fraud and credit risks as well as how AI applications can help you fight the ever-changing landscape of protecting consumer data. Learn how to use supervised and unsupervised machines learning to improve your fraud detection. Experts in data analytics, marketing and fraud prevention will be sharing their expertise with you. This course will give you a solid understanding of AI and Machine Learning's role in consumer behavior and how they can interact with information to improve your company's deep learning potential.