Content Strategy is a method that uses reliable, trustworthy and transparent media to share stories and information in order to improve an organization's strategic goals. This Specialization will teach you best practices from academic and industry experts about how to create engaging content across all media platforms. It is a great way to reach people who matter to you. Engage your audience through the use of proven tools and techniques to improve their experience and interest. Once content is created, you'll learn how to manage it using human-centered design. Additionally, you will learn how to reach more people and grow your audience. Capstone projects are the final part of the Specialization. These allow you to put the skills and knowledge you have gained throughout the course into practice by solving a real problem facing organizations today. The Specialization can be easily adapted to fit into busy lives by being four three-week long courses. This program is designed for professionals to learn and then use the knowledge they have learned to improve their work. This knowledge will increase your productivity and that of your company. Auditing each course is free. If you opt to audit, you won't receive a Certificate.
