Information Technology
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Creating Prototypes to Test Product Market Fit

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Course Features

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Duration

1.18 hour

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

1.18 hour

Course Description

This course will teach you how to quickly create prototypes that tell your product's story. This allows you to identify your product's value proposition, which is a key principle of Jaime Levy's proven formula to create an effective UX strategy. This is the third installment of Levy's five-course series about how to create a clear and cohesive UX strategy. This course is for UX/UI professionals of all levels, product managers, business executives, and founders of startups who want to explore the intersection between UX design and business strategy.

Jaime Levy, a UX strategist, designer, has over 25 years of experience in making things interactive and profitable for clients such as Sony, Honda, Cisco Systems, and Honda. JLR Interactive, a Los Angeles-based UX strategy company, is her business. She also teaches UX strategy at the University of Southern California. Her O'Reilly title, "UX Strategy" explains how to create innovative digital products that people want.

Course Overview

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Discover how prototypes can test a product to determine if it’s needed in the digital marketplace

Discover how to use storyboards to illustrate and test value innovation

Get an overview of the hacks you can use to design your prototypes

Learn about value innovation, the Blue Ocean strategy, and their importance in UX strategy

Learn to spot the UX influencers who can help define your product’s value innovation

See examples of prototypes including the Mechanical Turk and the Wizard of Ozing

Understand what key experiences are and how they relate to value innovation

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