Creative Branding with Advertising Week and Fernando Machado

This course is two weeks long and will help you create a creative strategy that works in your business.

Fernando Machado is a well-known and highly decorated marketer. He and his head for design at Burger King have teamed up with JKR to demonstrate how to manage a branding project.

You'll learn how to tie your strategy to a business problem, get stakeholders involved, and then roll out your brand worldwide using real-world examples.

To be able to execute creative projects, you will need to rethink your marketing strategy and try new design and creative work.

Fernando and his team will guide you through their creative process and thinking. They'll also show you how to make your brand strategies and execute them flawlessly.

The process will teach you essential skills such as how to set brand goals, use your brand heritage and engage stakeholders.

You'll be able to apply the techniques you learn in real-life situations with professionals who have done these jobs.

You'll be guided by Fernando Machado, chief marketing officer, and Advertising Week, which is a global thought leader organisation. Together, we will teach you how to create creative marketing content and marketing strategies that can help your brand grow.