Gamification & Behavioral Design: The Octalysis Framework

This class is taught by yu-kai chou, a world-renowned expert in gamification and behavioral design (stanford university, google, lego and bcg, te dx, te dx) . Students should be able understand the brain and how it works. They will also be able apply this knowledge to their daily lives in fundraising, sales, team motivations, parenting, relationships, and many other areas. For example, the student might be able to distinguish between white hat motivation (which makes people feel powerful but doesn't feel like they have to act immediately) and black hat motivation which makes people feel obsessed and urgent but leads to burnout. The student could also be able to determine what scenarios are best for each. This course focuses on changing desired actions through gameful and behavioral design!