Hands On Training

Introduction to Retail Management

Indian Institute of Management, Bangalore (IIM Bangalore)

via

edX

Course Features

Duration

6 weeks

Delivery Method

Online

Available on

Limited Access

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Beginner

Effort

5 hours per week

Teaching Type

Instructor Paced

Course Description

This course is an introduction to understanding retail business. In this course, we will try to unravel the business model of a retail business; essentially the brick and mortar segment.

We will define and discuss retail formats and deliberate the evolution of retail formats. We will use various theories and illustrations that explain the retail business as it is today.

Course Overview

Live Class

Human Interaction

Personlized Teaching

International Faculty

Post Course Interactions

Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

No previous experience required. However participants will benefit more if they have a willingness to know the basics of retail management.

What You Will Learn

You will learn how to analyze the business model of a retail business, with a focus on the brick and mortar segment.

You will gain an understanding of different retail formats and examine how they have evolved over time.

You will explore various theories and illustrations that provide insights into the current state of the retail industry.

Course Content

Expand all sections

Module 1: Week 1

Module 2: Week 2

Module 3: Week 3

Module 4: Week 4

Course Instructors

Ashis Mishra

Assistant Professor, Marketing at IIM Bangalore

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research ...