Introduction to SEO: Tactics and Strategy for Entrepreneurs

Rand Fishkin, "Wizard of Moz", will take you deep into the world of SEO. This 90-minute class provides actionable tips and strategies for optimizing your content to increase your online presence and your brand's visibility.

This class is ideal for entrepreneurs, small-business owners, startups, freelancers and web designers. There is no need for any prior experience.

How can you tell if this is the right class for you? SEO works for all types of sites. These fundamentals can be used to all sites.

Students are invited to complete a project at the end that will put all their knowledge into practice: creating their own SEO strategy, and optimizing content based upon keyword research.