Account executives in senior positions are usually accountable for marketing and sales projects. They must meet goals in sales through acquiring new clients or accounts, and also find opportunities to market to potential clients. Account executives in senior positions also create plans for the acquisition of new customers and supervise the process of creating new contracts.
Senior account executives are typically required to possess at least five years of work experience in their area. A majority of them have bachelor's degrees in marketing, communications or another related field Master's degrees are typically sought-after by companies seeking to recruit. If a senior account executive's primary focus is marketing, they're expected to be proficient in quantitative and qualitative research techniques. Because sales and new customer relationships are usually the primary focus of an executive in the senior position Many companies look for those with extensive contacts in the industry. They usually also require sophisticated skills in the fields of sales, marketing, and business.
Another common expectation of this job is traveling. Senior account executives frequently travel to meet potential clients or to catch up with clients they have known for a long time. Senior account executives need to keep a high level of communication and relationships with the company's clients. They are accountable for looking for new clients, however they also have to focus on maintaining and building professional relationships with the clients they already have. Because the senior account executives are usually skilled and knowledgeable within their field They may assume the role of mentors to the account manager.