Strategic Brand Management with Advertising Week

This course is two weeks long and will teach you brand management skills that will keep your customers coming back for more. Nearly every organization has a reputation or brand that needs to be maintained. This course will teach you how to identify the brand identity and create a strategy for your brand that is consistent with consumers' emotions and the business environment. Coca Cola is used as a case study to show you why its brand has $36.2bn of Coca Cola’s $200bn net worth and how it achieved it. It takes a lot of experimentation and focus to create a strong brand identity.

This course will help you to master key branding techniques and tools that are important for curating a brand's brand identity. Advertising Week experts will teach you how to create a brand essence framework that accurately represents your brand's values and brand. After you have developed your brand strategy and brand identity, you will learn how to translate this strategy into a brand strategy that resonates with your audience as well as your organization's larger marketing goals.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.