Description

A digital project manager is the primary driver behind an organization's digitally based initiatives.Like all project managers, the digital project manager is involved early in the life cycle of a project, helping to establish parameters and requirements. After developing requirements and specifications, the digital project manager must then take the project and divide it into tasks or pieces to be completed by different teams; this includes delegating and explaining the required task and the project as a whole to each team. While each team works on their tasks, the digital project manager continues to monitor progress, ensuring that benchmarks are met by certain deadlines.Once the individual project pieces are completed, the digital project manager oversees the integration of the pieces into the completed project. They then manage testing to ensure the project meets needed specifications and relevant quality standards. Finally, the digital project manager oversees the delivery of the product to the client and deals with any additional issues that arise after release.Digital project managers must be organized communicators with a talent for problem solving. Due to the technical nature of the work, a bachelor's degree in a relevant field (which may differ depending on the nature of the digital products) is generally required.

Roles & Responsibilities

As a Digital Project Manager with 6-9 years of experience in Australia, your main responsibilities include:

  • Oversee the planning, execution, and delivery of digital projects, ensuring they are completed within scope, budget, and timeline. Collaborate with cross-functional teams, stakeholders, and vendors to define project objectives and deliverables.
  • Manage project resources, including assigning tasks, monitoring progress, and ensuring team members have the necessary support and tools. Conduct regular project status meetings to track progress, address issues, and provide updates to stakeholders.
  • Mitigate risks and resolve project issues by implementing effective project management methodologies and problem-solving strategies. Identify and communicate potential risks, develop contingency plans, and make data-driven decisions to keep projects on track.
  • Foster strong client relationships by understanding their needs, providing regular project updates, and ensuring client satisfaction.

Qualifications & Work Experience

For a Digital Project Manager, the following qualifications are required:

  • Proven experience in managing and delivering digital projects, including website development, mobile applications, and online marketing campaigns.
  • Strong knowledge of digital technologies, tools, and trends to effectively plan and execute projects, ensuring they align with business goals and objectives.
  • Excellent communication and stakeholder management skills to collaborate with cross-functional teams, clients, and third-party vendors, ensuring project requirements are understood and delivered accordingly.
  • Exceptional problem-solving abilities to identify and resolve project-related issues, risks, and challenges, ensuring successful project delivery within defined timelines and budgets.

Essential Skills For Digital Project Manager

1

Digital Marketing

2

Project Planning

3

Digital Fluency

4

Project Management

5

Digital Logic

Career Prospects

The role of a Digital Project Manager is crucial for successful project delivery in the digital realm. With 6-9 years of experience in Australia, professionals in this field can explore various alternative roles. Here are four options to consider:

  • UX/UI Designer: A position that focuses on creating intuitive and visually appealing user experiences through effective interface design and usability testing.
  • Agile Coach: A role that involves guiding teams in adopting and implementing agile methodologies, facilitating collaboration, and ensuring efficient project delivery.
  • E-commerce Manager: A position that entails overseeing online sales platforms, optimizing user journeys, managing inventory, and driving revenue growth.
  • Digital Marketing Manager: A role that focuses on developing and implementing digital marketing strategies, managing campaigns, analyzing data, and driving brand awareness and customer acquisition.

How to Learn

According to the latest data from Google, the job role of a Digital Project Manager in Australia is expected to witness significant growth in the market. Over the past 10 years, there has been a steady increase in demand for professionals in this field. With the rapid advancements in digital technology, the need for skilled project managers in the digital sector is projected to keep rising in the coming years. This growth is expected to result in a greater number of job opportunities being available in the future, making it an attractive career choice in Australia.