Field marketing managers are responsible for overseeing the smooth functioning of given franchise businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.Field marketing managers must also develop field marketing plans, including online or e-mail and event marketing, as well as organize events for brand promotion and market research. These managers play an important role in their company's marketing division, as they often oversee a team which is responsible for effective business management. They may also delegate and oversee the activities of various subordinates while reporting to higher-ups who determine the overall direction of marketing.Candidates for the position are generally required to have a bachelor’s or master’s degree in advertising, marketing (sales & retail), communications, business management or administration, or a related field, and some sort of business background is beneficial. Those with significant work experience are almost always preferred.Field marketing managers generally work traditional business hours, though they may need to work a few extra hours on nights or weekends to meet deadlines. The job may require some amount of traveling to trade shows, but this is rather infrequent.

According to Google data, the field marketing manager role in Australia is projected to experience significant growth in the market. Over the next 10 years, this position is expected to expand and offer a substantial number of employment opportunities. The demand for field marketing managers is anticipated to increase due to the evolving marketing landscape, technological advancements, and the drive for companies to reach and engage with their target audience effectively. This trend indicates a positive outlook for individuals interested in pursuing a career as a field marketing manager in Australia.

How to Learn

As a Field Marketing Manager with 6-9 years of experience in Australia, your main responsibilities include:<ul><li> Develop and execute strategic marketing plans to increase brand awareness and generate leads. Create comprehensive marketing strategies aligned with business objectives to enhance brand visibility and drive customer acquisition.</li><li> Collaborate with cross-functional teams to execute marketing campaigns and events. Work closely with sales, product, and creative teams to coordinate and implement integrated marketing initiatives.</li><li> Analyze market trends and competitor activities to identify new opportunities. Conduct thorough market research and competitive analysis to stay ahead of industry trends and identify areas for growth.</li><li> Monitor and report on marketing campaign performance and ROI.</li></ul>

Roles & Responsibilities

Average take home Salary for a Field Marketing Manager in Australia is around AU$124384 per year

Salary Breakup

Field Marketing Managers are accountable for establishing and executing strategies for marketing to market products or services within the specific geographical area. They work with sales teams to determine the markets to target, develop marketing plans and plan promotions. They also carry out market studies to better understand the needs of customers and competitor's strategies. They manage the budgets of advertising campaigns and analyze data to determine the effectiveness of campaigns. Effective leadership and communication abilities are crucial, since they work in conjunction with different groups and other stakeholders in order to make sure that marketing initiatives are successful. campaigns within their respective regions.

Breakup	Range
Base Salary	null - null
Total Pay	null - null

Field Marketing Manager

Salary Breakup

Skills That Affect Field Marketing Manager Salaries

Explore

More

Get in Touch with Us