Marketing research analysts review an extensive amount of information and analyzes it to answer three main questions: What kind of product does consumers want? What are the people who would buy such a product? What price would they be willing to pay for the product? Their primary objective is to make the business's profits increase with time using the available information. They conduct interviews, gather information about potential customers via surveys, and then present relevant data in a report to their clients or the management team. The majority of analysts work during normal working hours in an office environment, though they may need to work overtime on deadline-sensitive projects. Market research analysts usually possess a bachelor's degree in marketing, however certain analysts might hold a bachelor's degree in computer science, math or business area. Analysts in research can also earn accreditation by the Market Research Association in lieu of a bachelor's degree dependent on their education and experience. This certification is valid for two years.

The market research analyst role in India is projected to experience significant growth in the coming years. According to a 10-year analysis, the demand for market research analysts is expected to increase steadily. With the rise in consumerism and globalization, companies are heavily relying on data-driven insights to make informed business decisions. This trend is likely to create a surge in employment opportunities for market research analysts. Google's latest data points indicate that the demand for these professionals is growing rapidly and is expected to continue to do so in the future.

How to Learn

As a Market Research Analyst with 3-6 years of experience in India, here are some main responsibilities:<ul><li>Gather, organize, and analyze market data through surveys, interviews, and secondary research to provide insights and recommendations for clients.</li><li>Continuously monitor market trends, industry developments, and competitor activities to identify opportunities and threats for clients.</li><li>Prepare comprehensive reports and presentations that effectively communicate research findings, market trends, and actionable recommendations.</li><li>Collaborate with clients to understand their research needs, provide strategic recommendations, and deliver customized insights to support their business objectives.</li></ul>

Roles & Responsibilities

Average take home Salary for a Market Research Analyst in India is around AU$12891 per year

Salary Breakup

Marketing research analysts review an extensive amount of information and analyzes it to answer three main questions: What kind of product does consumers want? What are the people who would buy such a product? What price would they be willing to pay for the product? Their primary objective is to make the business's profits increase with time using the information available. They conduct interviews, gather information about potential customers via surveys, and then present relevant data in a report to their clients or their management team. The majority of analysts work during normal working hours in a office environment, though overtime might be necessary for time-sensitive projects.

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Market Research Analyst

Salary Breakup

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