Description

The Assistant Category Manager is responsible for supporting the Category Manager in all aspects of category management, including product selection, pricing, promotion, and distribution strategies. They will assist in developing and executing strategic plans to drive category growth and profitability. This includes conducting market and competitor analysis to identify trends and opportunities, working closely with suppliers to negotiate and secure favorable terms and conditions, and collaborating with cross-functional teams to ensure effective implementation of category initiatives. The Assistant Category Manager will also participate in the development and execution of promotional and advertising campaigns, ensuring alignment with brand guidelines and objectives. They will work closely with the merchandising and inventory teams to monitor and optimize category performance, including sales, inventory levels, and profitability. Additionally, this role requires strong analytical skills to analyze sales data, track market trends, and identify opportunities for improvement. The Assistant Category Manager should possess strong communication and interpersonal skills to effectively collaborate with internal and external stakeholders, including suppliers, sales teams, and senior management.

Roles & Responsibilities

As an Assistant Category Manager with 6-9 years of experience in Australia, your primary responsibilities include:

  • Collaborate with the Category Manager to develop and implement category strategies, ensuring alignment with business objectives and market trends.
  • Conduct thorough market research and analysis to identify new opportunities, competitive landscape, and customer preferences within the assigned category.
  • Manage supplier relationships, negotiate contracts, and monitor performance to ensure optimal pricing, product availability, and quality standards.
  • Monitor sales and inventory data, analyze market trends, and make data-driven recommendations to optimize category performance and drive sales growth.

Qualifications & Work Experience

For an Assistant Category Manager, the following qualifications are required:

  • Solid understanding of category management principles and best practices to effectively analyze market trends, consumer behavior, and competitive landscape.
  • Strong analytical skills to interpret data and make data-driven decisions to optimize category performance, including assortment planning, pricing, and promotions.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams, suppliers, and stakeholders to develop and execute category strategies.
  • Proficiency in using category management software/tools and advanced Excel skills to generate reports, perform data analysis, and provide actionable insights to drive category growth.

Essential Skills For Assistant Category Manager

1

Business Strategy

2

Business Management

3

Strategic Management

4

Market Research

5

Product Marketing

Career Prospects

The role of Assistant Category Manager is crucial for effective category management and product assortment. Professionals with 6-9 years of experience in Australia's retail industry can explore various alternative roles. Here are four options to consider:

  • Senior Category Manager: A role with increased responsibility for overseeing multiple product categories, developing strategies, and driving sales growth.
  • Merchandising Manager: A position focused on planning and implementing merchandising strategies, optimizing product placement, and analyzing sales data to maximize profitability.
  • E-commerce Manager: A role that involves managing online sales channels, optimizing product listings, and implementing digital marketing strategies to drive online revenue.
  • Business Development Manager: A position focused on identifying and pursuing new business opportunities, building strategic partnerships, and expanding the company's market presence.

How to Learn

According to Google, the job role of Assistant Category Manager in Australia is projected to witness significant growth in the market. Over the past 10 years, the demand for this role has consistently increased. With the retail industry expanding rapidly, more companies are looking to hire Assistant Category Managers to optimize product assortments and enhance customer experiences. The future looks promising, with numerous employment opportunities anticipated. This dynamic position is expected to continue growing at an accelerated pace, offering a bright future for individuals aspiring to pursue a career in this field.