Description

Sales managers may work in both retail and non-retail settings. Sales managers are responsible for the day-to-day management of sales activities and sales associates. They may have assistants. They are responsible for the implementation of their company’s sales programs and sales activities, in order to meet or exceed established sales goals. They must grow company profits without sacrificing customers’ satisfaction, and, at the same time, create a good work environment for their workers. Sales managers must be very experienced and effective salespeople. They must also have managerial and leadership skills. The duties of sales managers may include the coordination of direct sales, inventory control, sales reporting, and sales performance analysis. They must be knowledgeable in the products or services that their company sells. They must conduct regular meetings with their regional or national sales managers, either face to face or via video conferences. Employers require that sales managers have a bachelor’s degree in marketing, finance, business, or another relevant field. However, some companies may accept candidates with significant years of experience in lieu of a bachelor's degree requirement. They must have excellent customer service and interpersonal skills. They must have good oral and written communication skills. They must keep themselves up to date with relevant product trends in their industry. They may be required to mentor or coach junior sales managers. They may be required to travel.

Roles & Responsibilities

As a Sales Manager with 6-9 years of experience in Australia, your main responsibilities include:

  • Develop and implement sales strategies to meet revenue targets, analyzing market trends and competitor activities.
  • Lead and motivate the sales team, setting sales targets and providing guidance for achieving them.
  • Build and maintain strong relationships with key clients, ensuring customer satisfaction and identifying upselling opportunities.
  • Monitor sales performance, analyze data, and provide regular reports to senior management, identifying areas for improvement and implementing corrective measures.

Qualifications & Work Experience

For a Sales Manager, the following qualifications are required:

  • Must have a successful history of achieving sales targets and driving revenue growth in previous roles.
  • Should possess the ability to lead and motivate a team of sales representatives, providing guidance and support to ensure their success.
  • Must be able to effectively communicate with clients, understand their needs, and present compelling sales proposals.
  • Should have the ability to analyze market trends, identify new opportunities, and develop innovative sales strategies to stay ahead of the competition.

Essential Skills For Sales Manager

1

Sales Strategy

2

Sales Technique

3

Sales & Management

4

Consultation

Skills That Affect Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

11%

Career Prospects

The role of Sales Manager is crucial in driving revenue and managing a sales team. For professionals with 6-9 years of experience in Australia's sales industry, here are four alternative roles to consider:

  • Business Development Manager: A role focused on identifying and pursuing new business opportunities, building partnerships, and expanding the customer base.
  • Key Account Manager: A position that involves managing and nurturing relationships with key clients, maximizing customer satisfaction, and driving revenue growth.
  • Regional Sales Manager: A role responsible for overseeing sales activities in a specific geographic area, managing a team of sales representatives, and achieving regional sales targets.
  • Channel Sales Manager: A position focused on developing and managing relationships with channel partners, such as distributors and resellers, to drive sales and expand market reach.

How to Learn

The role of Sales Manager in Australia is expected to experience steady growth in the market. Over the past 10 years, this job role has shown consistent development, indicating its importance in the industry. With Australia's growing economy and increasing business activities, the demand for skilled Sales Managers is expected to rise in the coming years. According to recent data points available on Google, it is projected that there will be a significant number of employment opportunities available for Sales Managers in the future, highlighting the job's potential for growth in the Australian market.