Looking to Start a Career in Digital Marketing? Here’s a Google Course for You!

Akash Deep Vishwakarma

06 April 2023

Add To Wishlist

Course Overview

This Fundamentals of digital marketing is a free course, approved by the Interactive Advertising Bureau (IAB), Europe and the Open University. There are 26 modules to explore, all designed by Google trainers and jam-packed with practical exercises and real-world examples to help you convert knowledge into action.

The instructors do a great job in guiding students through the fundamentals of digital marketing and in detailing the nitty-gritty of the processes while citing real-life examples of entrepreneurs in India who have taken their businesses online and have benefitted largely from it. The stories told are inspiring and motivating as they brought forth how India, as well as the world in general, is highly benefiting from using various digital marketing tools and implementing them to multiply their profits and outsourcing.

"Opt for this well-structured course taught by industry professionals and study digital marketing inside-out with a curriculum packed with practical exercises and real-world examples."

- Akash Deep Vishwakarma

Course Structure

The structure of the course covers the following:

Advertising and Partnerships
Marketing Strategy
Online Marketing
Digital Marketing
Social Media Marketing
Marketing Management

The pace of the course is totally pre-decided with particular time allotted to all the segments of the course. This made the course easy to understand. It is an online course designed to teach fundamentals of digital marketing to beginners. The course is delivered entirely online, and it covers a wide range of topics related to digital marketing such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and more.

The course is divided into 26 modules, each covering a specific topic in digital marketing. Each module contains short videos, quizzes, and interactive activities to help learners understand and apply the concepts being taught. The course is self-paced, which means learners can take as much time as they need to complete each module. The course is free to enroll in, and learners who complete all 26 modules will receive a certificate of completion from Google. Overall, the Digital Unlocked course on Digital Marketing is a great resource for anyone who wants to learn the basics of digital marketing and how to apply them to real-world business situations.

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Make Notes for Revision

Make notes in the form of keywords. Go through videos in addition to the study materials. One can also make charts or flash cards to note down important points.

Assessment

No study material is required for passing the assessments because questions were from the module itself. After every module there were 5 to 10 related questions which are asked. One has to answer all the questions correctly to pass the module.

Learning Cohort

Being in a cohort can allow you to make connections with others in the same industry. Meeting others in-person could lead to new opportunities and help you build your network.

Final Take

Currently I am working as an intern and also running my own business. This course helped me expand my follower base. I utilized the learnings through this course to grow my Quora traffic to nearly 1 million and also used it to grow the traffic of my blog.

The scope of online marketing is increasing throughout the whole world so this course is a good way help you start your career in the field of digital marketing. I don't recommend going for another course because this one is perfectly structured and taught by well-known instructors who work for Google and other product based companies.